Effective Online Book Marketing – Guest Post By Jasmine Roy

4 Mistakes to Avoid for Effective Online Book Marketing

Are you looking for a simple and efficient technique to promote your book in the market? Then, online book marketing would prove to be an ideal technique to promote your book in an effective way. Due to various developments in the technology and easy access to the web a large number of authors and publications prefer to go for online book marketing. With new authors and book publications venturing in the market, an increase is observed in the promotion of new books over the web. However, many authors do not have proper knowledge of internet marketing skills. As a result, they tend to make some mistakes due to which several influential authors fail to promote their explicit books over the web. Some of the common mistakes that most of the good authors tend to make and fail to market their book effectively online are as stated below.

  1. Incompetent Keyword Research

As a matter of fact, the keyword research is the chief requirement for online book promotion. However, making use of the keywords does not mean to stuff them in the content. Several authors do not have good experience in marketing strategies and hence they are not able to think the way promoters think with respect to marketing. The authors are unable to find, target and finally draft a perfect list of keywords and phrases.

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Special Guest Interview Peter Donovan author of Legacy

peter donovanAutor Bio: Peter Donovan was born in the beautiful and historic City of Bath, England in 1974.  After 30 years living in the United Kingdom, he emigrated to Melbourne, Australia in 2005 where he now lives with his wife Joanne and his two British Blue cats, Cobalt and Sapphire. Peter has worked as an Aircraft Engineer and a Power Station Operator. He has always been interested in science, both fact and fiction. From an early age he remembers pulling things to pieces and trying to improve them, driving his mother and father to distraction; only later in life learning how things went back together again! Peter’s wife of 14 years, has listened to many weird and wonderful ideas that Peter thought would make a good story. Eventually her comment, “For Christ’s sake stop talking about it and write it!” gave him the nudge he needed to begin.

“In a few short years, I’ve been into space with the help of the Chinese, seen the end of the world, averted disaster in the US, rebuilt a space shuttle and now I’ve won the lottery and travelled in time. The life of an author never gets boring!”

2012 Nibiru Rising, was his first published book in paperback. Peter has since gone on to publish 2013 Nibiru’s Shadow, also in paperback  and has released 2012, 2013, Legacy and now Aeon as eBooks. He is currently working on his fifth novel Duplicity, the sequel to Aeon.

Do you have a favourite character of those you have invented?

Most of my characters are amalgamations of people I know or have seen, those small traits that you notice in others when out on the street. I try to make them able to do the things I can’t, or say the things you ordinarily couldn’t get away with. My favourite character with this light easy going air is from my latest book Aeon. She is called Alice. She is Australian, early twenties and smart, although she doesn’t show it. She says what she thinks and has no pretence. A quality we all wish we had more of.

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Special Guest Interview with Donna McNicol author of Not A Whisper

donnamcnicolThanks Donna for sending me a few questions.

How do you work through self-doubts and fear?

I think starting late in life helps here. I write because I enjoy it, not because I have any special expectations of what will come from my writing. If I have a bad review, I chat with other writers and read my good reviews. Not everyone will like everything they read.
I also try to participate in Alex Cavanaugh’s Insecure Writers Support Group (#IWSG) on the first Wednesday of every month. It’s always good to read about other writer’s insecurities and have them comment on yours.

Have you always enjoyed writing?

My first memories of writing are using my little toy typewriter to create a neighborhood newspaper. I typed up each copy and sold them for ten cents. I was in 4th grade. So I guess you could say yes, I’ve always enjoyed writing.

What are you most proud of in your personal life?

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Special Guest Interview – John Phelps author of Visits

John Phelps is the author of a stunning debut novel called Visits, you can read my review here.

john phelps1.- This is your first book, where did the idea for Visits come from?  I honestly don’t know.  Over the years, I’ve had several book ideas; some of which I started writing but never finished.  The idea for Visits just popped into my head one day and eventually turned into a finished book.

2.- What genre is Visits and what is your target market?  Some folks have called it a psychological thriller so I’ll go with that.  I like reading horror, thrillers, some mystery and maybe a little sci-fi.   So my target market is probably the folks who like the same kind of books that I do.

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Guest Post on Self publishing by Matthew Keith

INDEPENDENT PUBLISHING

A Book Blog from Ecuador asked if I would be willing to submit a blog entry regarding independent publishing and my experiences with it, which I happily agreed to. I would like to start by making sure that anyone who reads this knows that I am by no means an expert on the subject. I have self-published my own work and I can share my experiences thus far, but they are limited in scope and this should not be considered a guide or the only way to do it.

I would like to add, though, that my experience has so far been very positive and I’ve had good results in a relatively short period of time.

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Special Guest Interview – Layton Green

layton green I had the pleasure of interviewing indie author Layton Green for the release of his latest Dominic Grey novel, The Diabolist, the third in the series. I have read and reviewed the first two: The Summoner and The Egyptian. 

These three books,  were my big surprise this year, I read The Summoner and The Egyptian back to back, and was completely thrilled with them, they are two of my favourite books I have read to far this year.

The Diabolist is the third in a series of Dominic Grey, will there be any more book in the future with Dominic as a main character?

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